Building DONORvalue™

Taking the long view … through DONORvalueTM


Most direct response agencies design programs that focus exclusively on annual fund behavior.  But  our DONORvalueTM methodology takes the long view to build a pipeline for major giving, planned giving, and volunteer leadership.


Our team’s has decades of experience in major gift fundraising, planned giving, campaign leadership, board management and volunteer development.  This helps us assess the interplay of a donor’s key relationships to establish the donor’s true worth to the organization.


The  DONORvalueTM considers how  a donor relates to annual operations … to wealth and giving capacity … to cause and mission … to fellow supporters and other peers.   We take into account the intangibles that will help generate major giving commitments … recruit volunteer leadership … and generate superior future value.


Our DONORvalueTM approach recommends donors to strategic communication and renewal tracks, ultimately helping the fundraiser craft singular, personal stewardship strategies for the organization’s chief prospects.


Let us bring you our DONORvalueTM perspective—to break out of the “direct mail silo” (where most traditional marketing agencies reside) and begin using unconventional wisdom to generate unparalleled results!