Nelson Checkoway - Principal





Nelson Checkoway

Nelson is a veteran direct response fundraiser with more than three decades of experience in non-profit fundraising. A Phi Beta Kappa graduate in Political Science from the Honors Program of the University of Connecticut, Checkoway spent 3 years as Manager of Grants and Development for Connecticut Legal Services, and 10 years as a fundraising officer and Marketing Director of Environmental Defense Fund, before founding Checkoway Consulting & Creative in 1994-95.Checkoway believes that direct marketing for non-profits in the 21st century demands incisive strategy, integration of traditional media with emerging online and electronic technologies, well-positioned and crafted copy and design, and sophisticated analysis. This perspective and two decades of successful direct marketing enable Checkoway to bring a customized level and range of creative, strategic and production services needed by not-for-profit organizations to create, grow, and enhance their fundraising activities.

Checkoway’s creative work has won multiple industry awards including the Direct Mail Fundraisers Association Package of the Year and a number of prestigious MAXI awards from the Direct Marketing Association of Washington. Past and present clients include the: National Audubon Society, Capital Area Food Bank, American Farmland Trust, Environmental Defense Fund, Guiding Eyes for the Blind, National Wildlife Federation and the National Baseball Hall of Fame.