Strategies

Thinking way beyond direct response …

Our team consists of accomplished professionals whose careers have been forged at the crossroads of direct marketing and fundraising.

We have direct response fundraising expertise—from strategic planning, to award-winning copy and design, to comprehensive file analysis.

We also have decades of experience in leadership advancement—from major gift fundraising, to planned giving, leadership building, and capital and endowment campaign design and management.

And we bring it all together to gain the greatest long-term rewards from your supporters.

RTD’s 7 Principles of Direct Response:

  1. The integrity of program and mission governs the content and style of our message.
  2. Fund raising objectives must be consistent with the client’s overarching goals.
  3. Sustainable growth depends on a reasonable return from a carefully planned investment.
  4. Continual testing against established benchmarks is the engine of steady progress.
  5. All contact with members and donors should help to build lifetime value.
  6. Attending to detail and staying on schedule are critical.
  7. A direct response message must reach the right person, get opened, and inspire action.