From direct mail to digital, every strong program begins with a solid strategy – which informs the budget and master mail plan.
Matching the look (and cost) of a fundraising approach to your member/donor base is never a one-size-fits-all proposition. Our use of file segmentation is a key element of our strategic approach: to focus more of your program’s resources away from the lowest valued supporters ... and toward those with the greatest potential to rise up the giving pyramid.
Powerful storytelling and emotion-laden photos and graphics persuade your donors to act.
An envelope teaser that intrigues ... a reply form that inspires ... and words and pictures that invite the reader into the story: these are the elements we bring together in our award winning copy and design. We work with your team to create story arcs and archetypes ... and we inject subtle cues and continuity into every package to keep the message both fresh and familiar.
Our production is meticulous and we zero in on the right formula for impeccable quality, on-time delivery and cost consciousness.
We partner with time-tested printers, data processors and lettershops who are "right-sized" to fit the scale and complexity of each project. Our mailing instructions leave nothing to chance and direct our vendors to employ subtle techniques to create visual ‘high-touch’ cues for your donors. We insist upon an intensive series of production “milestone” reviews to ensure that each step meets our quality control objectives. And we also tailor our mailing instructions for your in-house high-touch campaigns ... with the details that give a professional edge to mail sent directly by your development department!
Incisive and insightful, our custom analytics are tuned to reach your goals and maximize your ROI.
With our analysis, we go where other agencies don’t go. We often hear questions like “What’s the ideal response rate?” or “How much should we pay to acquire a new donor?” The right answer is “It depends.” It depends on the projected long-term value of the donor, which we help project through our proprietary Lifetime Value (LTV) modeling. We help you find your bottom line ... and find creative and incisive ways to get there.
We can help you find new donors on outside lists ... and discover the wealth hidden within your own donor base.
Prospecting takes on two meanings at Rising Tide Direct—finding brand new donors from outside ... and finding “pipeline candidates” for major and planned gifts.
We build prospecting list strategies that zero in on the most responsive lists and markets that produce donors with staying power. We also employ tools to engage board and volunteers in prospect screening ... guide the major donor pipeline development process ... train you on Transformational Donor Engagement ... build a planned giving strategy ... and calculate gift targets to maximize and close major gifts.
Our team leaders bring us multi-disciplinary insight from both the non-profit and commercial sectors and great left brain/right brain outside-the-lines thinking. Plus we have a deep bench of consultants, copywriters, designers, digital specialists, analysts and more, to custom tailor our relationship with you.Meet Our Team
Let’s get the conversation started! Just tell us in a few words what’s on your mind today.Get in Touch